Esquire Middle East Featured Liry's Jewelry as a Family Legacy Where Tradition Meets Innovation
In January 2024, Esquire Middle East published a dedicated feature on Liry's Jewelry, telling the story of how a family-owned jewelry business that started in a Tampa garage in 1989 became a nationally recognized destination for handmade gold jewelry.
The piece was titled "An Ever-Evolving Family Legacy Where Tradition and Innovation Intersect" — and honestly, we couldn't have said it better ourselves.
What Esquire Covered
The feature explored the three-generation story behind Liry's — from our founder Liredia and her mother Zenaida, who built the business from nothing after arriving in the United States, to the current chapter being written by Daniel Carvajal as Vice President of the company.
What stood out to Esquire was the balance we've maintained between old-world craftsmanship and modern business. We still handcraft our Miami Cuban link chains the same way they've always been made — by hand, link by link, in our Tampa workshop. But we've also embraced new technology, new channels, and a direct-to-consumer model that lets us cut out the middleman and offer genuine gold at prices that most jewelry stores simply can't match.
That combination — tradition in the craft, innovation in the business — is something we think about every single day.
Why This Matters to Us
Getting featured in a publication like Esquire Middle East means something to this family. We're not a massive corporation with a PR team. We're a family business in Tampa, Florida that has been doing this for over 35 years because we genuinely love jewelry and genuinely care about the people who buy it.
When international publications take notice of that, it validates everything our family has put into building this brand — the late nights, the hard decisions, the commitment to transparency when the rest of the industry was doing the opposite.
What Makes Liry's Different
If you've never shopped with us before, here's the short version of what Esquire picked up on:
- Every piece we sell is solid gold or solid sterling silver — never plated, never hollow unless we explicitly say so
- We display estimated weights on every product so you know exactly what you're buying before you spend a dollar
- We handcraft our Miami Cuban link chains in-house at our Tampa workshop
- We source our gold directly from Italian manufacturers, cutting out the layers of wholesalers that drive up prices everywhere else
- We've been doing this since 1989, and the same family is still running every aspect of the business today
Read the Full Feature
We encourage you to read the full Esquire Middle East article for yourself. It goes deeper into the family history and the philosophy behind how we operate.
Read the full Esquire Middle East feature →
And if you have any questions about our jewelry or want to talk to someone directly, you can always call or text us at (813) 888-8590.